How to Use the Ecommerce Profit Calculator
This quick guide walks you through every field so you can estimate profit and margin accurately before you launch a product or ad campaign.
Step-by-step input guide
- Enter Selling Price: Add the final customer price in your selected currency. This is the revenue side of your equation.
- Add Product Cost: Enter the landed unit cost or COGS, including manufacturing and inbound costs if needed.
- Add Shipping Cost: Include delivery and fulfillment expenses per order so your margin reflects real operational cost.
- Set Platform Commission: Choose percentage mode for marketplace fee rates, or fixed amount mode for flat commissions.
- Enable Ad Cost (Optional): Tick the checkbox if you run paid traffic. Then input average ad cost per order.
- Other Costs: Add packaging, transaction fees, return reserves, or any extra cost not included above.
[Calculator Screenshot]
Read the results correctly
- Net Profit: Remaining amount after all costs.
- Gross Margin / Net Profit Margin: Percentage view of your profitability at current inputs.
- Break-even ROAS: Appears only when ad cost is greater than zero, helping you set ad efficiency targets.